FUNCTIONS, OBJECTIVES AND FORMS OF PROMOTION

Authors

  • Lucy Indria Sari Sekolah Tinggi Ilmu Ekonomi Darul Falah Mojokerto Author
  • Aisatun Nisa Fauziah Sekolah Tinggi Ilmu Ekonomi Darul Falah Mojokerto Author
  • Ludina Risha Novia Arum Putri Sekolah Tinggi Ilmu Ekonomi Darul Falah Mojokerto Author

Keywords:

function, purpose, form of promotion

Abstract

Promotion is a form of marketing communication that seeks to disseminate
information, influence or persuade and remind the target market of the
company and its products to be willing to accept, buy and be loyal to the
products offered by the company concerned. The main functions of
promotion activities are: (1) seeking and getting the attention of prospective
buyers, (2) creating and cultivating "interest" in prospective buyers, (3)
developing a sense of wanting prospective buyers to own the goods offered.
The promotion objectives are: (1) providing information, (2) increasing
sales, (3) positioning the product, (d) forming a product image. There are
three forms of promotion, namely: (1) advertising, (2) sales promotion, (3)
personal selling.

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Published

2022-04-15

Issue

Vol. 3 No. 2 (2024): VOL 3 NO 2 (2024) : JULI

Section

Artikel

License

Authors retain copyright and grant the journal the right of first publication. Articles are distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), permitting unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

How to Cite

FUNCTIONS, OBJECTIVES AND FORMS OF PROMOTION. (2022). Dar El-Falah: Jurnal Ilmu-Ilmu Sosial, Keagamaan, Dan Humaniora, 3(2), 62-71. https://jurnal.stiedarulfalahmojokerto.ac.id/index.php/dar-el-falah/article/view/77