PROJECTION OF THE HIJAB SCARF BUSINESS AS AN ARTIST BUSINESS TREND

Abstract

One of the hijab breakthroughs created with full motifs or patterns is printed hijab, also known as printed hijab, printed hijab, printed headscarf, printed scarf. Some artists have entered the hijab business, thereby having an impact on the development and marketing of hijab. This research aims to see how digital printed scraf projections are carried out by artists so that they can generate profits. . This research method is qualitative, while product analysis uses SWOT analysis as well as financial analysis and profit and loss projections. The conclusion of this research is that the selling price per unit is IDR 75,000, whereas in 1 year before tax it is IDR 257,331,000. This shows that this business has very good projections, especially as it is endorsed by the artist who is actually the owner