PHENOMENOLOGICAL STUDY: REVEALING SMALL BUSINESS ACCOUNTING INFORMATION

Abstract

The Micro, Small and Medium Enterprises (MSME) sector is
considered a sector that has a very significant role in Indonesia's
development. Accounting information as quantitative information
from an entity that is prepared in accordance with a set of accounting
rules or standards. Accounting information is financial in nature and is
primarily used for decision-making purposes. This research aims to
look at the meaning of the phenomenology of accounting information
in small businesses. This research uses a qualitative method with a
phenomenological approach. The respondents in this research were 40
small entrepreneurs in the Legi Mojosari Market. Interviews were
conducted in January 2022 with in-depth interviews, both structured
and unstructured. The results of this research show that small
entrepreneurs do not use accounting information because they do not
know accounting information. This causes small entrepreneurs to
know the assets they own, profit and loss, and business development.
The result of this is that small entrepreneurs cannot make decisions
based on accounting information data but rather based on gut feelings.