PROJECTION OF THE HIJAB SCARF BUSINESS AS AN ARTIST BUSINESS TREND

Abstract

One of the hijab breakthroughs created with full motifs or patterns is
printed hijab, also known as printed hijab, printed hijab, printed
headscarf, printed scarf. Some artists have entered the hijab business,
thereby having an impact on the development and marketing of hijab.
This research aims to see how digital printed scraf projections are
carried out by artists so that they can generate profits. . This research
method is qualitative, while product analysis uses SWOT analysis as
well as financial analysis and profit and loss projections. The
conclusion of this research is that the selling price per unit is IDR
75,000, whereas in 1 year before tax it is IDR 257,331,000. This
shows that this business has very good projections, especially as it is
endorsed by the artist who is actually the owner.